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About
Everyone comes to the UAE with a dream, but the longer they spend here, the further they feel from achieving it. We set out to create a solution that helps 60% of the population who are unbanked or underbanked realise their dreams through a smart money-management proposition and application.
Everyone comes to the UAE with a dream, but the longer they spend here, the further they feel from achieving it. We set out to create a solution that helps 60% of the population who are unbanked or underbanked realise their dreams through a smart money-management proposition and application.
Client
Huru
Role
Brand & Product Design
Industry
Financial Services
The challenge
The challenge
60% of the UAE's population is unbanked or underbanked, most of these people have dreams, but no way to realise them
60% of the UAE's population is unbanked or underbanked, most of these people have dreams, but no way to realise them
The idea
The idea
A smart money-management app that ensures workers with minimal financial literacy don’t run short, allowing them to experience how their dream could become a reality
A smart money-management app that ensures workers with minimal financial literacy don’t run short, allowing them to experience how their dream could become a reality
What makes Huru different
A full view on money
Huru helps users organise their money using pots. This feature aligns with existing physical behaviours that we uncovered in the research stage.
Huru helps users organise their money using pots. This feature aligns with existing physical behaviours that we uncovered in the research stage.
Fast tracking saving
Huru helps people set up their dream and save money towards it every month through smart recommendations and budgeting tools.
Huru helps people set up their dream and save money towards it every month through smart recommendations and budgeting tools.
A feature rich experience
Huru is packed with other typical banking features such as international payments and bills, making it the only app a user would need to manage their finances.
Huru is packed with other typical banking features such as international payments and bills, making it the only app a user would need to manage their finances.
Contributors
Contributors
Lippincott EMEA
Lippincott EMEA
